Unity Fort Lauderdale
held a very successful event for the Fourth of July. "Little Miss Independence" raised over $4,000 for Unity. I had the opportunity to design all the collateral marketing pieces for this special event. What is collateral?
Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.
That means I designed the flyers, posters, banners, signage, FaceBook posts, postcards, tickets, advertisements, website page and anything else the promoters decided at the last minute would benefit the show.
Here are some examples of the collateral for "Little Miss Independence" :